• To Log in or Sign Up for My Property Finder Click Here

Eric Egeland

Managing Broker

7-Stage Marketing Plan



 

1.  MARKET ANALYSIS

  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value of your property by doing a detailed market analysis.
  • Execute a listing agreement authorizing us to market your property.

2.  PROPERTY ENHANCEMENT

  • Recommend repairs and improvements (if necessary) to sell your property for the highest price.
  • Schedule and supervise the home enhancement program, with your approval.

3.  SALES PROGRAM

  • Schedule a professional photographer to take digital photos of your property for the MLS and Internet web sites.
  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Promote your property by networking with RE/MAX sales people and other top producing agents in the community.
  • Host a Brokers Open Tour targeting active Realtors.
  • Create a direct mail campaign targeting specific buyer pools.
  • Install a for sale sign on your property to generate buyer calls (if allowed by HOA).
  • Feature your home online (RE/MAX, Realtor.com, Zillow, Trulia, Google, Yahoo, Bing, ActiveRain.com, ChicagolandHomeSeller.com, HotPads, Postlets, Chicago.blockshopper.com, and many more syndicated sites).
  • Create an enhanced Internet presence with upgraded service relationships.
  • Blog about your property to ensure even further online search engine optimization.
  • Use the RE/MAX  nationwide relocation service to generate buyer interest.

4.  COMMUNICATION PROGRAM

  • Send you a copy of the MLS for your approval.
  • E-mail you direct feedback from other agents.
  • Report on the activity and review market conditions.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  STRUCTURING THE SALE

  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.
  • Advise on all offers.

6.  TRANSACTION MANAGEMENT

  • Manage all the details of your real estate transaction.
  • Refer representation to top area Real Estate Attorneys.
  • Arrange for the property  inspections.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate the appraisal.
  • Assist with your HOA if applicable.
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.  SERVICE AFTER THE SALE

  • Review the final closing statement to ensure accuracy.

 

the egeland group | RE/MAX SUBURBAN | 1344 S. Milwaukee Ave. Libertyville, IL 60048

 847.557.8552 |eric@egelandgroup.com